Influencer Marketing

  You can include up to 30 hashtags in an Instagram post, but don’t go overboard. Instead, do some experimenting to learn how many hashtags work best for your particular account. Avoid hashtag gimmicks such as #likeforlike, #tagsforlikes, or #followme. These may give you a temporary boost in followers. But those people aren’t interested in what makes you and your content special. They’re not going to help you build a meaningful, engaged audience on Instagram. Instead, focus on using highly targeted hashtags specific to your photo, product, or business, like stylist Dee Campling does in this #wfh shot. Tag your location If the location of your post or Story is clear, it’s worth adding a location tag. It’s another easy way for people to find your content on Instagram.

  If your business has a physical location, tag it and encourage customers to do the same. Users can then click on that location and see all photos and Stories posted from your store, restaurant, or office. For example, here’s what you get when you search for the location of Van Wonderen Stroopwafels in Amsterdam: Amsterdam location tag page on Instagram with top posts Source: Instagram If you’re posting from a conference or event, adding your location can help you connect with other attendees. This will expose your account to a highly relevant group of new potential Instagram followers.

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 Tag relevant users It’s easy to tag Instagram users featured in your photos. Just use an @-mention in your caption or Instagram’s tagging functionality within the post. Hootsuite Instagram post tagging a partner in the caption (as an example of how to get more Instagram followers) Users are notified when they’re tagged, so tags encourage them to engage with and share the post. Your post will also appear on the Tagged tab of their Instagram profile. You can also tag users in your Instagram Stories. Then, they can post shared content to their own Story with just a couple of taps. If they do so, their viewers can click through to your account. Hootsuite Instagram Story that tags a user (as an example of how to get more Instagram followers)

  Be careful, though. Tagging someone just to get their attention isn’t a great idea. Instead, only tag users featured in your photo or relevant to your post’s content. Some potentially relevant users to tag might include: Customers Suppliers Other relevant businesses Colleagues or employees Someone who taught you a skill or told you about something you share in the post Anyone who appears in the photo Encourage others to tag you Another way to introduce your Instagram account to a new audience is to ask other Instagram users to tag you. When they tag you in a post, their audience sees your handle and can click on it if they want to learn more.

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  Your bio is a great place to ask people to tag you on Instagram. For example, Visit the USA asks Instagrammers to tag them for a chance to be featured on their account. Visit the USA's instagram bio Source: @visittheusa on Instagram Cross-promote your Instagram account on other networks If you want to get followers on Instagram for free, you need to make it easy for people to find you.

  Your Instagram profile should be easily discoverable. If you’ve already built a following on another social network, let those fans know about your Instagram account. Share a link to your Instagram profile and give your existing social followers a reason to check it out. (Like an Instagram-exclusive coupon code, event, or contest.) When BlogHer hosted Jameela Jamil for an Instagram Live, they made sure to promote it on their Facebook Page as well. If you’re just starting your Instagram account, make sure to post some content before you promote the account elsewhere. Aim for a minimum of 12 posts.

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